Last Updated: 2nd August 2025

1. Agreement and Acceptance

These Terms of Service ("Terms") form a legally binding agreement between you ("User," "you," or "your") and Cr8ro Web LTD ("Company," "we," "our," or "us") regarding your use of the CR8OR AI platform and related services (collectively, the "Service").

Company Details:

• Legal Name: Cr8ro Web LTD

• Company Number: 14277608

• Registered Office: 23 Chapel Lane, Wilmslow, England, SK9 5HW

• Contact: james@cr8or.co.uk

By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, do not use the Service.

2. Description of Service

CR8OR AI is an artificial intelligence-powered platform that generates User-Generated Content (UGC) including videos, images, scripts, and audio content from product URLs. The Service uses AI to analyze product information, create scripts, and generate content featuring AI-created personas and voices.

Key Features:

• AI analysis of product URLs and details

• Automated script generation for UGC content

• AI-generated video content with synthetic creators

• Multi-format content output (video, images, audio)

• Credit-based usage system

• Performance tracking and analytics

3. Eligibility and User Requirements

3.1 Age Requirements

You must be at least 18 years old to use this Service. By using the Service, you represent and warrant that you meet this age requirement.

3.2 Business Use

This Service is intended for legitimate business and marketing purposes. You represent that you have the authority to use the Service for your business or organization.

3.3 Account Responsibility

You are responsible for maintaining the security of your account credentials and for all activities that occur under your account.

4. Acceptable Use Policy

4.1 Permitted Uses

You may use the Service for:

• Creating marketing content for products you own or have authorization to promote

• Generating UGC for legitimate business purposes

• Testing creative concepts and marketing approaches

• Educational and training purposes related to marketing

• Content creation where you have proper rights and permissions

4.2 Prohibited Uses

You agree NOT to use the Service for:

• Creating content for products you do not own or have authorization to promote

• Generating misleading, false, or deceptive marketing content

• Creating content that violates intellectual property rights

• Producing content that promotes illegal activities or harmful products

• Impersonating real individuals without consent

• Creating content that violates platform policies of intended distribution channels

• Generating content that could be considered defamatory or harmful

• Using the Service to spam or create unsolicited content

• Attempting to reverse engineer or replicate the AI technology

• Creating content that violates applicable advertising standards

• Circumventing usage limitations or credit systems

4.3 Content Responsibility

You are solely responsible for:

• Ensuring you have rights to the products being promoted

• Compliance with advertising and marketing regulations

• Accuracy of product claims and representations

• Appropriate use of generated content across platforms

• Obtaining necessary permissions for commercial use

5. AI-Generated Content and Limitations

5.1 Nature of AI Content

All content generated by the Service, including videos, images, scripts, and audio, is created using artificial intelligence. You acknowledge that:

• AI-generated personas are entirely synthetic and not real individuals

• Content accuracy depends on source material provided

• AI may produce unexpected or imperfect results

• Generated content should be reviewed before use

5.2 Content Ownership and Licensing

• You retain rights to use content generated for your specified products

• We retain ownership of the underlying AI technology and models

• Generated content is licensed to you for commercial use in accordance with these Terms

• You may not redistribute or resell generated content to third parties without authorization

5.3 No Guarantees

We do not guarantee:

• Accuracy of AI-generated content

• Performance or conversion rates of generated content

• Compatibility with all advertising platforms

• Approval by social media or advertising platforms

6. User Responsibilities and Liability

6.1 Your Responsibilities

You are solely responsible for:

• Verifying accuracy of product information provided

• Ensuring compliance with advertising laws and regulations

• Reviewing generated content before publication

• Obtaining necessary rights and permissions for product promotion

• Compliance with platform policies where content is distributed

• Monitoring performance and making necessary adjustments

6.2 User Liability and Indemnification

You agree to indemnify, defend, and hold harmless the Company from any claims, damages, losses, or expenses arising from:

• Your use or misuse of the Service

• Content generated using your product information

• Violation of these Terms or applicable laws

• Infringement of third-party rights

• False or misleading claims in generated content

• Platform violations or advertising standard breaches

• Any legal action related to your use of generated content

7. Intellectual Property Rights

7.1 Service Ownership

The Service, including all AI models, algorithms, software, interfaces, and documentation, is owned by the Company and protected by intellectual property laws.

7.2 Generated Content License

Subject to compliance with these Terms, we grant you a non-exclusive, non-transferable license to use content generated specifically for your products for commercial marketing purposes.

7.3 Restrictions

You may not:

• Attempt to reverse engineer our AI technology

• Create competing AI services using our output

• Remove or alter proprietary notices or watermarks

• Use generated content to train other AI models

8. Payment and Credits

8.1 Credit System

The Service operates on a credit-based system where credits are consumed for content generation. Credit costs are displayed in the Service interface.

8.2 Payment Terms

• All fees are non-refundable unless expressly stated otherwise

• Payment must be made in advance for credit purchases

• Pricing may change with 30 days' notice

• You are responsible for applicable taxes

• Failed payments may result in service suspension

8.3 Free Credits and Trials

• Free credits may be provided for trial purposes

• Free credits may have usage limitations or expiration dates

• Free trial terms are subject to these Terms of Service

9. Service Availability and Modifications

9.1 Service Availability

We strive to maintain Service availability but do not guarantee uninterrupted access. The Service may be temporarily unavailable due to:

• Scheduled maintenance and updates

• Technical issues or system failures

• Force majeure events

• Third-party service dependencies

9.2 Service Modifications

We reserve the right to:

• Modify features, functionality, or pricing

• Update AI models and capabilities

• Implement usage limitations or restrictions

• Discontinue features with reasonable notice

10. Privacy and Data Protection

Your privacy is governed by our Privacy Policy, which is incorporated by reference into these Terms. By using the Service, you also agree to our Privacy Policy.

11. Disclaimers and Warranties

11.1 Service Provided "As Is"

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

11.2 AI Technology Limitations

We do not warrant:

• Accuracy or quality of AI-generated content

• Specific performance results or conversion rates

• Compatibility with all platforms or use cases

• Absence of errors or technical issues

11.3 Marketing Results

We make no guarantees regarding:

• Sales performance or revenue generation

• Platform approval or compliance

• Audience engagement or response rates

• Return on advertising spend (ROAS)

12. Limitation of Liability

12.1 Liability Cap

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY ARISING FROM OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY.

12.2 Consequential Damages

IN NO EVENT SHALL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION LOSS OF PROFITS, REVENUE, DATA, USE, OR GOODWILL.

12.3 Content-Related Liability

WE ARE NOT LIABLE FOR:

• Platform rejections or violations arising from generated content

• Marketing performance or campaign results

• Third-party claims related to generated content

• Regulatory compliance issues with generated content

13. Termination

13.1 Termination by You

You may terminate your account at any time through the Service interface or by contacting us.

13.2 Termination by Us

We may terminate or suspend your access immediately for:

• Violation of these Terms or Acceptable Use Policy

• Suspected fraudulent or illegal activity

• Abuse of the Service or credit system

• Non-payment of fees

• At our sole discretion with notice

13.3 Effect of Termination

Upon termination:

• Your access to the Service ceases immediately

• Unused credits are forfeited (except where prohibited by law)

• You may download previously generated content for 30 days

• These Terms survive to the extent necessary

14. Dispute Resolution

14.1 Governing Law

These Terms are governed by the laws of England and Wales, without regard to conflict of law principles.

14.2 Jurisdiction

Any disputes arising from these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14.3 Informal Resolution

Before pursuing formal legal action, parties agree to attempt good faith resolution through direct communication.

15. General Provisions

15.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement regarding the Service and supersede all prior agreements.

15.2 Modifications

We may update these Terms with reasonable notice. Material changes will be communicated via email or Service notification. Continued use constitutes acceptance.

15.3 Severability

If any provision is found unenforceable, the remaining provisions remain in full force and effect.

15.4 Assignment

You may not assign your rights under these Terms. We may assign our rights to any affiliate or successor.

15.5 Force Majeure

Neither party is liable for delays due to circumstances beyond reasonable control.

16. Contact Information

For questions about these Terms:

Email: james@cr8or.co.uk
Company: Cr8ro Web LTD
Address: 23 Chapel Lane, Wilmslow, England, SK9 5HW

17. Acknowledgment

By using CR8OR AI, you acknowledge that you understand the AI-powered nature of the Service, accept responsibility for generated content use, and agree to comply with all applicable marketing and advertising regulations.

Last Updated: 2nd August 2025
Version: 2.0